Defiance is an attempt to both launch and intertwine two mediums together: a shooter-based MMO and an upcoming science-fiction show on the SyFy network. The developers and producers promise a constant flow of interaction between the game and show, which both occupy the same fantasy setting.
For obvious reasons that's going to allow it to potentially reach a much larger audience than a game can normally reach alone. And if there were ever a time to get serious about having a developer support your TrackIR product (from purely a "good for potential sales" perspective), I think that's now. You might want to make a serious (and frequent) attempt at reaching out to them. Just a suggestion!
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And what do you think is better - TV Series or game?